Apple is reportedly preparing one of its most aggressive strategic moves in recent years: the launch of a truly affordable MacBook. According to multiple credible industry sources, this new device is expected to target a price range of $600–$700, placing it directly against entry-level Windows laptops and Chromebooks.
If these reports prove accurate, this would be the cheapest MacBook ever released, significantly undercutting Apple’s current lineup while still preserving its core strengths—performance efficiency, premium build quality, and deep ecosystem integration.
Strong Evidence the Device Is Real
There are several convincing signs that this budget MacBook is already progressing toward production. Well-known Apple analysts such as Mark Gurman and Ming-Chi Kuo have independently reported that Apple is developing a lower-cost MacBook aimed at users who currently rely on budget laptops or iPads with keyboards.
Additional clues have appeared in macOS beta firmware, referencing an entirely new Mac model identifier. This strongly suggests a new product category, rather than a repackaged older MacBook or a simple refresh of existing hardware.
A New Design, Not a Recycled Mac
Unlike some previous cost-focused Apple products that reused older chassis or components, this MacBook is rumored to feature a completely new design.
Early expectations point toward:
- An ultra-light, highly portable form factor
- A design philosophy reminiscent of the classic 12-inch MacBook
- Modern USB-C connectivity
- MagSafe charging support
The display size is expected to be around 13 inches, with thin bezels and an emphasis on portability rather than raw power. The goal appears to be creating a laptop that feels unmistakably “Mac” while remaining accessible to a broader audience.
Powered by an iPhone Chip—for the First Time
One of the most interesting rumors is that this MacBook may be powered by an A-series chip, reportedly the A18 Pro, rather than Apple’s M-series processors.
If true, this would mark the first Mac notebook to use an iPhone-class processor, bringing several strategic advantages:
- Lower production costs
- Exceptional power efficiency
- Strong single-core performance
Early performance estimates suggest that this chip could match M1-level multi-core performance while potentially exceeding it in single-core tasks. This makes it more than capable for:
- Web browsing
- Office productivity
- Streaming and media consumption
- Light creative work
- Battery Life Could Set a New Standard
Battery endurance may be one of this MacBook’s most compelling features. A-series chips are designed for extreme efficiency, and when paired with a laptop-sized battery, this device could deliver record-breaking battery life.
For students, travelers, and professionals who prioritize all-day usage without charging anxiety, this could become a defining selling point—and a key differentiator over budget Windows laptops.
- Expected Limitations and Trade-Offs
- To reach its aggressive price point, some compromises are expected.
Likely limitations include:
- No Thunderbolt support
- Standard USB-C transfer speeds
- Support for only one external display
These constraints make it clear that this MacBook is not intended for professional workloads such as advanced video editing, 3D rendering, or complex multi-monitor setups. Instead, it targets everyday computing needs.
Memory, Storage, and Connectivity
The base configuration is expected to start with 8GB of RAM, which aligns with Apple’s current entry-level standards. A 16GB option remains possible, especially if Apple Intelligence features are included.
Storage details remain unclear, but internal SSD options are expected to stay competitive with existing MacBook offerings. Port selection will likely favor simplicity and portability over professional expansion.
Designed to Capture a New Market Segment
Strategically, this device could be transformative. By offering a true MacBook at Chromebook-level pricing, Apple has the potential to convert millions of budget users into long-term Mac customers.
Historically, once users enter Apple’s ecosystem, they tend to stay—eventually expanding into other devices and services. This makes the budget MacBook not just a product, but a long-term ecosystem investment.
Final Outlook
All signs point to a potential launch window between late 2025 and early 2026. If current rumors materialize, this MacBook could become one of Apple’s most impactful releases in years.
By combining:
- Strong everyday performance
- Exceptional battery life
- Premium build quality
- A truly accessible price
Apple may finally deliver a laptop that meets the needs of the majority of users, not just professionals. While it will not replace a MacBook Pro, it could easily become the default Mac for students, casual users, and budget-conscious buyers.
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Last updated: 08 January 2026